What is SEO Optimization?
What is SEO stand for?
Search Engine Optimization [SEO] is a process driving online traffic to your website from search engines and helping to rank higher in search results. SEO involves activities of making certain changes in your website design and content that make your site more attractive to search engines in hope of search engine will display your website as a top result on the search engine results page.
How does it work?
Search engines provide the best service to their users. This means displaying results on the search engine are high quality and relevant to what the searcher is looking for. In order to do this, search engines crawl, different websites to better understand what the site is all about. This helps them to be more relevant and accurate.
Why does it required?
SEO helps search engines to recognize, understand your website better, crawl and index properly and also drive organic traffic to your website through results and make your website efficient enough to rank in search results with relevant search phrases oy keywords.
What are the benefits of SEO?
Here are some major benefits of SEO:
- SEO pulls-in quality traffic,
- SEO increases sales and leads,
- SEO can decrease your cost per acquisition,
- SEO builds trust and credibility,
- SEO is a long-term strategy,
- SEO increases your brand awareness,
- SEO is more cost-effective,
- SEO gives smaller businesses an edge on larger companies,
- SEO increases the value of your business,
- SEO will help you break into new markets,
- SEO will help you gain market share,
- SEO improves your overall marketing ROI.
- SEO increases usibility, visibility, trust, awareness and authority.