WE ARE BEST AT Social Optimization
What is Social Optimization Social Optimization - Definition
Social Media Optimization (SMO) is the process of increasing the awareness of a product or services or brand by using social media platforms. The only difference is in SEO we targeting traffic from Search Engines and in SMO targeting traffic from social media platforms.
Social media has huge potential for branding, marketing and promoting products or services. Now-a-days several social platforms are being used for various marketing purposes.
what are the importance of social optimization Social Optimization - Importance
Social Optimization plays an important role in the success of a website and driving traffic to website. Since buyers use and follow social recommendations and reviews for buying products online, for an E-commerce site, Social media optimization becomes very important.
After couple of last search algorithm updates like Panda and Penguin, social media influence plays a vital role to build trust and authority for your website.
what are the advantages of social optimization? Social Optimization - Benefits
- Social Optimization helps in improving sales & profits.
- It provides back links and helps to rank in SERPs.
- It helps your site to get visible in social sites instantly.
- Creats inbound links play a vital role to popularize site.
- Create awareness about brand, product and services.
What We Do:
- Choosing right platforms social media platforms have different characteristics, some are business oriented, some encourage your crafts, some generate discussions, some build social network and life.
- Building profile social media profiles are most crucial part for SMO, ensuring all the needful information in detail, true and representing brand interestingly.
- Building network don’t wait for people to come to you, try to reach and connect to as much people as possible.
- Social Post in order to get attention, make sure to create informative posts that can add value to the audience of your industry with image, video, info-graphics, GIFs, #tags etc… to make it popular.
- Monitoring social media is important to understand the need of users and to respond accordingly.
- Integrate in website integrate your social profiles or pages in website, you can also add sharing buttons to products or service related pages and blog posts.
- Be consistent and cohesive on social media to built trust and make sure all the information are same as on website, specially contact information.
- Align SEO keywords while writing profile bio or creating post on social media use SEO keywords to maximize exposure.
Social Optimization Plan
- Social Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, MySpace.
- Profile setup or if any already exists then business categories and description optimization
- Cover image for Facebook, Twitter, LinkedIn, YouTube