Most of the time it is seen that when a website is developed, the developer or development company only follow the core requirements of the client nothing else. This is a common practice specially in smaller companies, freelancers for their smaller and non technical clients.
Below are the few important factors that if you consider before or while you develop a website, there will be the great results in terms of usability, visibility, performance and success.
Major SEO Elements need to be considered while developing a Website
- Noindex: Keep your developing website private
Noindex is a meta tag that can be included in the HTML source code in order to tell the search engines that this particular page should not be included in the search engine results [<meta name=”robots” content=”noindex”>].
- Use The Canonical Tag For Duplicate Content:
As you move ahead in the process of creating the website, there might be some point where it will feel correct to use duplicate content.
- 404 Not Found Error Page:
Create a customized 404 error page to guide your website visitors and restrict them from getting lost. It’s also a great idea for the sake of User Interface.
- Heading tags:
Use at least H1, H2 and H3 heading tags in every single webpage of the website. The h1 is considered as the most important tag, and the h6 is the least important. Use only one H1 in a page with 20 to 70 char long.
- Clean URL structure:
The URLs of the web pages are important attributes when it comes to SEO and the usability of the website. Use dash(-) to separate the words in URL [e.g., http://www.domain.com/search-engine-optimization]. Avoid page id, underscores, hash sign and numeric in page URL.
- Use High Resolution Optimized Images:
There several tools [e.g. Google PageSpeed Insights or GTmetrix] to test website speed and getting the factors that affect speed. They also provide optimized images, minified css, js codes if already not done.
- Minify CSS, HTML and JS:
Minification refers to the process of removing unnecessary data without affecting how the resource is processed by the browser – e.g. code comments & formatting, removing unused code, using shorter variable and function names and so on.
- Web Page Size and Speed:
Make sure to limit size of every single page of the website below 2 MB and minimize the loading time less than 5 sec.
- Ensure mobile friendliness:
Since March 2018, Google has moved to mobile first indexing of the websites. So, it is important to ensure that your website is properly accessible on mobile devices as well.
- Include Social Sharing Buttons:
Add social sharing buttons in the website which help to build backlinks. These buttons make it easy on your website visitors that share your website.
- Keyword Research:
Perform proper keyword research to ensure that the core pages of the website rank well. Find 3-5 mid and long tail keywords for every page of the website that people use to find similar websites to the one that you are working on before creating website text content.
- Minimize HTML & CSS error:
We know HTML and CSS validation are for HTML website so it is difficult to get 100% error free validation in other platform website. Still try to make it as less as possible.
- Schema Markup:
The markup tells search engines about your page content which in turns can affect your rankings in SERPs and improve the domain authority of your website. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way.