Industry: eCommerce

Challenges 

The major objective of getting conversion through website. It was an startup business to sell majorly Ayurvedic medicines online and our biggest challenge was that Ayurvedic medicine market is very small and on top of that every doctor or hospital has next door medicine physical store also many gaints e.g. Dabur, Baidyanath, Patanjali, etc… were already in the market.

In these circumstances to make its identity and getting business, traffic rank in search results was really tough. Improving search rank, visibility and organic traffic obviously a challenge. We have faced those challenges and won the battle.

Solutions

We have done website audit and resolve all SEO related glitches, researched and got the most of the searches for ayurvedic medicine online, ayurvedic medicine estore, etc… so our major focus was on local SEO, and directory submission only to improve local presence, improve SERPs rank and increase organic traffic. We have analyzed and done all technical SEO things, also analyzed few major competitors to identify new opportunities. Identified and finalized with client location based and industry based keywords. Keyword selection was here very tough mind wrenching and key element to win the battle.

We have started with on page optimization including meta data [meta titles, meta descriptions], heading tags, img alt Tags, canonical, etc… We have also optimized website speed and web pages size. We have won the half battle after updating meta data only. This project is still going on and every month there is around 25%-30% of organic traffic growth compare to previous month. Every month improving sales figure, unique traffic, new session, session duration and decreasing bounce rate give much satisfaction.