Industry: Hospitality

Challenges 

The major objective of hotel South Coast was to improve the conversions through website. Our biggest challenge is to improve local presence and search rank so it shown-up when people search hotels in Iceland or hotels in south coast. In that case improving search rank, visibility and organic traffic obviously a challenge. We have faced those challenges and won the battle.

Solutions

We have done research and got the most of the searches for hotels, resorts, accommodations for tourists, travel or holiday planners and families, so our majorly focus was on local SEO, along with other off page SEO activities.

We have analyzed and set up google analytics, search console, XML sitemap, also analyzed few major competitors to identify new opportunities. Identified and finalized with client location based and industry based keywords.

We have started with on page optimization including meta data [meta titles, meta descriptions], heading tags, Img Alt Tags, canonical, etc… We have also optimized website speed and web pages size.